Coming Soon: 'The Birth of Venus' on Your Toilet Seat!

Oh, dear. Oh dear, oh dear, oh dear, dear, dear. It is not as though it is inconceivable. No, indeed; not in the slightest. Absolutely to be expected, in fact. And, had I troubled myself to think about it, I should definitely both have conceived and expected it. No questions asked, no surprises whatever. One would not be far off to call it ineluctable.

But the fact is that, as with so many other distasteful and frightening things, I rightly - righteously! - keep my delicate soul from straying into such foul places when possible. It is a great stretch to say I am blissfully ignorant of the ills plaguing this world; it is rather the case that I must cultivate what ignorance I can in order merely to sustain the crudest emotional equilibrium, in order not to plunge a 'French Provincial' rooster-shaped carving knife into my jaded heart, or attempt futilely, yet again, to impale myself on a 'shabby chic/Paris apartment' Eiffel-Tower-motif pepper grinder.

But here (and I swear I was looking for something else; you must believe me; I am not a masochist, nor do I enjoy inflicting this sort of thing on you!) on Design Observer I couldn't help but read every last letter, and linger over every last plaintive semi-colon, of a heart-rending account of those Tuscan varlets' invasion of solid, stolid - and hitherto predictably 'Spanish'/neo-rancho in its design choices for suburban subdevelopments - Orange County, California. Tuscany already has the Renaissance, Michelangelo, Dante, da Vinci, Botticelli, Brunello, Vino Nobile, and Chianti. It doesn't need to annex the whole bloody United States (not to mention parts of China, too!).

Look, I understand if postmodernism scared off a few people, looked a bit jarring, felt a bit dislocating. And I for one don't ever need to see another purportedly postmodern BP station, I assure you. However, at least postmodernism was inquisitive. At least it involved thought. At least it was, well, not inherently dishonest, not an impoverished, anemic, false, wheezy new version of a distinctive, geographically specific older thing.

You can object that 'thought' and 'inquisitiveness' are not exactly what most people are looking for in a bedroom or latrine, but I fail to see the superlative soothing powers of pseudo-Tuscan kitsch. Granted, I am not the sort who wishes to stay in the 'Jungle Room' or 'Circus Room,' either, or indeed find myself in the sort of hotel that has such things, but as Ms. Wild correctly points out,

'Perhaps it is not so much styles per se, and "Tuscan" in particular, that I am whining about, but the transformation of styles generated from the heart and the brain that actually contained meaning, to lifestyles generated by highly paid marketers and branders that are deliberately emptied out of meaning.'

It could even be argued that the Jungle Rooms of this world, coming from the (admittedly kitsch-riddled) heart as they do, do contain meaning, because they are an expression of someone's honest desire. The only desire the faux Tuscan McMansions of the world express is the vulgarian's desire to seem cultured, rich, and stylish: Nabokov's poshlust, in other words:

'Russians have, or had, a special name for smug philistinism—poshlust. Poshlism is not only the obviously trashy but mainly the falsely important, the falsely beautiful, the falsely clever, the falsely attractive. To apply the deadly label of poshlism to something is not only an aesthetic judgment but also a moral indictment. The genuine, the guileless, the good is never poshlust. It is possible to maintain that a simple, uncivilized man is seldom if ever a poshlust since poshlism presupposes the veneer of civilization. A peasant has to become a townsman in order to become vulgar. A painted necktie has to hide the honest Adam's apple in order to produce poshlism.'

I would also concur with Ms. Wild that the variety of anachronisms and other discontinuities that inhere in such endeavors as tracts of 'Tuscan' homes irritate rather than soothe in my case:

'The appearance of this faux Italianate style (tile roofs, stucco walls, shuttered windows and crenellated corners) is not all that different from the "Spanish" but it seems a world away from the coherency of the rancho house. This is not helped by the fact that the new construction in this style is generally too big and proportioned poorly, and made of materials that are veneers, blatantly more contemporary than the image that they are constructing. Real Tuscan villas possess a sort of laconic elegance from their relatively unornamented rustic style: the rough hewn here is more of the Home Depot "I forgot" variety. And the houses sport "great rooms" and "master bedroom suites" and beveled or stained glass windows and brass fixtures that no Tuscan house ever witnessed.'

I need to be more careful in my browsing, more judicious in my reading. Heaven knows the sort of permanent damage that could befall my psyche should I continue to encounter such troubling stories.